What you need to know about Google’s search antitrust case - Beritaja

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Hello, and invited backmost to Equity, The podcast astir The business of startups, wherever we unpack The numbers and nuance down The headlines.

This is our Wednesday show, wherever we beryllium down pinch a cardinal taxable and dive heavy into it. This week we brought TechCrunch’s ain Rebecca Bellan onto The podcast to thief america amended understand Google’s search-related anti-trust case that is presently ongoing in The United States.

There are a number of awesome ineligible cases involving tech giants and their in-market heft and behavior, from Google v. Epic to what’s going connected in The EU and the U.S. government’s adtech-related suit against Google, but our attraction is search.

Catch up connected The authorities of affairs pinch Bellan’s reporting here.

Now, The startup angle. Why is this a taxable for Equity? A fewer reasons, I reckon:

  • First, if Google’s existent methods of maintaining its home hunt marketplace stock are forced to change, it could create a much competitory hunt market, afloat stop. That could alteration up wherever startups advertise, and really overmuch they salary for those ads.
  • Next, much competitory hunt results amongst emboldened rivals could besides lead to hunt results that thin much towards integrated accusation alternatively of paid insertions. That would beryllium bully for startups looking to get The connection out, without having to get their wallet out.

I could spell on. But deed play and bent retired pinch Rebecca and myself for more. We’ll person her backmost connected erstwhile The verdict comes down. Talk to you Friday for our news roundup!

For section transcripts and more, caput to Equity’s Simplecast website.

Equity drops astatine 7 a.m. PT each Monday, Wednesday and Friday, truthful subscribe to america on Apple Podcasts, Overcast, Spotify and all The casts. TechCrunch besides has a great show connected crypto, a show that interviews founders and more!

Editor: Naga

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