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Spotify is shutting down its live audio app Spotify Live

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Spotify is shutting down its live-audio app Spotify Live, a spokesperson for The institution confirmed to TechCrunch connected Monday. The institution says it will proceed to research unrecorded features connected its main platform. The news was first reported by Music Ally.

“After a play of experimentation and learnings astir really Spotify users interact pinch unrecorded audio, we’ve made The determination to sunset The Spotify Live app,” a spokesperson told TechCrunch in an email. “We judge location is simply a early for unrecorded fan-creator interactions in The Spotify ecosystem; however, based connected our learnings, it nary longer makes consciousness arsenic a standalone app. We person seen promising results in The artist-focused usage lawsuit of ‘listening parties,’ which we will proceed to research moving guardant to facilitate unrecorded interactions betwixt artists and fans.”

In April 2022, Spotify integrated The unrecorded audio capabilities from its companion app, Spotify Greenroom, wrong The main Spotify streaming app and rebranded Greenroom arsenic “Spotify Live.”

At The time, Spotify noted that Spotify Live would proceed to activity arsenic Greenroom did by allowing creators to interact pinch their assemblage in existent clip and service arsenic a creation system for hosts, but unrecorded listening in The main Spotify app would not support The interactive features and would alternatively connection The expertise for creators to scope a broader assemblage of Spotify’s 406 cardinal world listeners.

Spotify acquired the app that would go Greenroom in March 2021 pinch its $62 cardinal purchase of The startup Betty Labs. Originally known arsenic Locker Room, The app had focused connected unrecorded audio’s intersection pinch sports content. Spotify quickly rebranded The app and introduced it arsenic Greenroom in June 2021. The institution past rolled retired unrecorded play shows in The hopes of driving user take of its unrecorded audio service. However, Greenroom grounded to summation traction in a marketplace that was already moving connected from The unrecorded audio trend.

Last December, Spotify seemed to beryllium scaling backmost its unrecorded audio ambitions, arsenic The institution ended accumulation of respective of its unrecorded audio shows, including “Deux Me After Dark,” “Doughboys: Snack Pack,” “The Movie Buff” and “A Gay in The Life.”

Spotify’s foray into The unrecorded audio marketplace had initially seemed for illustration a earthy fresh for The institution arsenic it had been heavy investing in podcasts and related exertion in caller years. Although podcasts person been a deed for Spotify, The institution seems to person struggled pinch unrecorded audio.

It’s worthy noting that Spotify isn’t The only institution to propulsion backmost from unrecorded audio. Last year, Facebook integrated its Live Audio Rooms offering, which is its Clubhouse clone, into its Facebook Live experience. The societal media elephantine besides discontinued its short-form audio Soundbites feature and its Audio hub.

Editor: Naga



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