Jabra will no longer make its Elite wireless earbuds or headphones - Beritaja

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Jabra Elite 10 earbuds in beforehand of case.Simon Cohen

On The aforesaid time that Jabra announced its latest procreation of wireless earbuds, The institution has unexpectedly called it quits for The full user audio category. In a press release that cites The rising costs of competition, GN (Jabra’s genitor company) announced its intent to “gradually wind-down its Elite and Talk merchandise lines to further summation attraction and resources connected much charismatic parts of GN’s business.”

The caller Gen 2 products — The Elite 8 Active and Elite 10 Generation 2 — will beryllium The past 2 merchandise introductions in this merchandise line, but they will stay disposable done 2024 and beyond.  A Jabra spokesperson told that “customers will beryllium capable to bargain them in The accustomed online and unit channels, arsenic good arsenic, and products will still beryllium supported passim their lifetime, arsenic normal.”

The decision, in part, is astir refocusing connected different categories for illustration master audio, video and OTC proceeding aids, each of which are areas wherever Jabra has less competitors and commands a overmuch greater marketplace share.

“The markets, person changed complete time,” said GN Store Nord CEO, Peter Karlstromer, “and it is coming our appraisal that we cannot make a adjacent return connected finance compared to The galore different opportunities we person wrong our Hearing, Enterprise, and Gaming businesses.”

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