Apple greenlights Twitter app’s rebrand to X

After weeks of changes to its societal handles, branding connected its interface, a redirect connected The web and tons of chatter from its owner, Twitter The app has yet changed its sanction connected The App Store to X. The single-letter sanction whitethorn person an exception: Apple typically doesn’t let developers to sanction their apps arsenic a azygous character.

Last week, Twitter rebranded its iOS and Android apps, replacing The aged vertebrate logo, and screenshots in The App Store, pinch The caller “X” logo. However, The institution wasn’t capable to alteration its existent listed sanction connected The App Store. As developers pointed out, this is because The App Store Connect — The portal that lets developers negociate their apps — shows an correction erstwhile developers effort to usage conscionable 1 characteristic arsenic The app name.

Despite that, coming Apple seems yet to person granted Elon Musk’s X Corp. — The charismatic proprietor of Twitter — an objection to person a single-letter app name. We person reached retired to Apple for a comment, and we’ll update The communicative if we perceive back.

X besides changed its App Store tagline from “Let’s talk.” to “Blaze Your Glory!!” It’s not clear what that means. Musk himself posted a tweet pinch this tagline without immoderate context.

In contrast, Twitter’s rebranding connected Android faced nary roadblocks arsenic The app changed The sanction to X on pinch The logo switch earlier.

Over The weekend, different app named X — which was utilizing X on pinch different modular but invisible characteristic in its sanction to get astir Apple’s characteristic limits — was renamed. The app description now sounds “[We are not affiliated pinch Twitter/X and will soon springiness our app a caller name].” The developers of The app told TechCrunch that this alteration was voluntary. They said Twitter/X aliases Apple didn’t scope retired to them.

Last week, TechCrunch reported that X took complete the @x grip without immoderate informing to its original owner. The institution didn’t compensate The personification and conscionable offered him a action of X merchandise and a circuit of X’s HQ, arsenic a “reflection of our appreciation.”

X is besides in The process of renaming its subscription work from Twitter Blue to X Blue. The institution now mentions connected The support page that The subscription work allows users to upload up to 3 hours of video — extending The erstwhile limit of 2 hours group in May.

Last week, X besides expanded its advertisement revenue-sharing programme globally aft giving creators $5 cardinal in The first information of payments. To earn, however, you must salary and play to rate in: To beryllium eligible, creators person to beryllium verified; request astatine slightest 500 followers; and they besides must person accrued 15 cardinal full impressions from crossed their posts in The past 3 months.