App Store users are downrating Twitter’s rebranding to X with 1-star reviews - Beritaja

Many group person mixed feelings complete Twitter’s rebranding to X, in mentation for its translator into proprietor Elon Musk’s vision of an “everything app.” But connected The U.S. App Store, users person been venting their frustrations complete The sanction change, starring to a surge in 1-star antagonistic reviews, a caller study shows.

According to information from marketplace intelligence patient Sensor Tower, astir 78% of each The U.S. iOS reviews of The recently renamed X app person been 1-star reviews since July 24th, the time of The charismatic rebrand, compared pinch conscionable 50% complete The erstwhile 2 weeks. (50% is still not a awesome number and 1 that speaks to different personification complaints astir The galore changes Twitter has made nether Musk’s ownership.)

The caller 1-star reviews are in nonstop consequence to The rebrand, Sensor Tower notes, arsenic users wrote really they’re upset pinch The caller logo and name.

“Bring backmost The BIRD,” writes 1 user.

“GIVE US BACK THE BIRD!!!” shouts another.

“What is X?,” asks a 3rd reviewer.

“Good app gone bad,” adds a fourth.

“Ugly,” different title states, followed by 1 dubbing The caller app a “dumpster fire,” and truthful on.

However, The rebranding has not been each bad news for The institution formerly known arsenic Twitter.

In fact, Sensor Tower’s information indicates that X’s worldwide installs grew 20% week-over-week in The aftermath of The rebranding. There was a related 3-4% summation in play personification growth, arsenic well.

Earlier this month, X CEO Linda Yaccarino claimed The app usage was astatine an all-time high, and connected July 28, X proprietor Elon Musk posted that monthly users had reached a caller precocious this year. Neither exec was forthcoming pinch The nonstop dates and times that usage peaked, though.

Despite The growth, Sensor Tower’s study revealed immoderate troubling numbers, too. Per its panel, clip spent per personification fell 7% for The week, and regular sessions per personification fell 6% pursuing The renaming of The app to X.

“Though Twitter usage and engagement typically show immoderate volatility owed to seasonality and The news cycle, immoderate of The declines in engagement whitethorn beryllium attributable to users’ vexation pinch changes to The app,” said Abe Yousef, Senior Insights Analyst astatine Sensor Tower.

Of course, specified a melodramatic rebranding was apt to origin a backlash.

Arguably, Twitter had not been a successful institution nether anterior leadership, truthful location is immoderate rationale down giving The app a monolithic makeover and a caller purpose. Still, it remains to beryllium seen if X Can thrive aft losing The spot and goodwill of immoderate of its longtime Twitter users in The process.